Aequitas Automotive Announce Launch of New Tyre Insurance Brand as Part of Expansion Plans for the UK Insurance Provider in 2013

Aequitas Automotive Announce Launch of New Tyre Insurance Brand as Part of Expansion Plans for the UK Insurance Provider in 2013

Wirral, UK (PRWEB UK) 7 July 2013

Leading insurance provider, Aequitas Automotive, have announced the development of a new tyre insurance brand in the UK. The company, who are best known for independent Gap Insurance brands Easy Gap and GapInsurance123, have confirmed the new tyre insurance brand will be part of extensive expansion plans in 2013. This will include the introduction of a range of new products, redeveloped current brands and a number of new 'stand alone' web facilities by the end of the year.

Company Director, Mark Griffiths, introduced the brand, and explained the reason for a number of changes and additions to the company portfolio.

"Our new tyre insurance brand, TyreInsurance123, is a natural progression for Aequitas Automotive. Our core business of Gap Insurance is complemented by this product, because it is often sought by new car buyers to protect against the cost of replacement or repair of expensive tyres."

"The first key with our tyre insurance product is that it can be bought 'stand alone', and it is not a requirement that our customers must buy a Gap Insurance product too. This is often the case with other online providers, but we aim to introduce a new product to the market that does not require this at all."

"The other key features we aim to provide will include a higher limit to the number of claims than is currently available elsewhere, as well as a higher aggregate claim limits for the periods in question."

"Of course it would not be an Aequitas Automotive product if we did not try to provide the very lowest premium prices as well, and with TyreInsurance123 we hope not to disappoint. Having carefully studied the market, we have a reasonable expectation that our comparable products could be as low as half the price currently offered by other online providers."

The Aequitas Automotive Director also explained that the company expects to provide more than one tyre insurance product to its customers.

"Aequitas Automotive has built a panel of underwriters for our core Gap Insurance products, and expect the same will be in place for tyre insurance too. We believe this provides us with the tools for all eventualities and gives the very best choice for our customers. Aequitas plans to introduce tyre insurance alternatives on current brands like the new GapInsurance123 website "

Aequitas Automotive confirmed that TyreInsurance123 is expected to launch as a retail website within the next few weeks.

©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.